Over the past twenty years, Steve Kaplan has helped more than 100 businesses of all sizes and industries get big customers, restructure themselves, improve efficiency, boost morale, expand into new markets and evaluate exit strategies among other things. He regularly appears on a variety of media (including MSNBC, NBC, CBS and Fox Television) to discuss his experiences and insights. He has also written articles for business magazines such as Target Marketing. He is a New York Times, Wall Street Journal, Business Week and USA Today best-selling author.

Steve Kaplan is a business leader by example and a trusted advisor who knows what your business is going through. He's someone who has walked the walk as well as talked the talk. Nobody knows the haunts and dreams of a typical business owner like someone who has "been there" and "done that."

By the age of 35, Steve had turned his basement business that was earning less than $100,000 in profits into the number-two ranked promotion, marketing and database company in America. With 1,300 employees in 21 countries and over $250 million in sales, this was only the beginning for Steve. He currently owns several businesses including: The Difference Maker, Inc. - providing business tools to large and small businesses, Kaplan Enterprises - a venture capital group specializing in operating and equity roles across businesses in a variety of industries and is a partner in eSkape, a 60,000 square foot family entertainment center.

Steve has served on the board of directors for Nations Healthcare, a company that builds and operates day surgery centers in the United Kingdom in addition to serving on the Executive Committee for EuroRSCG, which set strategy for its 176-company advertising agency conglomerate. He has taught courses in various business disciplines and has recently written the New York Times bestsellers, Bag the Elephant!: Getting and Keeping BIG Customers as well as Be the Elephant: Build a Bigger, Better Business.

Steve's savvy for no-nonsense business strategy has elevated many companies to become market leaders - many of them in the top five of their fields for years running. And more important to their bottom line, he's shepherded to success and profitability over one hundred businesses of all sizes and in all stages of development.

• Get and keep BIG Customers
        - Any salesperson, company or industry can get huge sales from the big customer
        - What you need to know about how elephants work-these are the nuances of the elephant
        - Once you have bagged your elephant, how to leverage the relationship to get as much revenue as possible
  
  
• Grow your Business BIG
        - What's the safest way to grow?
        - 6 keys to getting employees to embrace the big customer attitude
        - How can I make sure that my business is on solid footing and can handle the growth?
  
  
• Build a Solid Foundation
        - Identify how many revenue streams you have and which ones are actually "unhealthy"
        - Assess and manage the risks to your business, as well as how to alter them
        - Make accurate revenue and cost assumptions
  
  
• Identify, Keep and Motivate Valuable Employees & Leadership
        - Proper compensation (performance based) and proper sales commissions
        - Characteristics of the employee: identify their uniqueness
        - Motivation Matrix to increase productivity